Birdie and American Greetings Partner to Launch Cash Gifting with Ecards
LOS ANGELES, CA — February 21, 2025
Birdie, the leading provider of cash gifting and registry experiences, and American Greetings, a leader in the Celebrations marketplace, have partnered to bring digital cash gifting to American Greetings ecards. Now, American Greetings shoppers can attach a cash gift directly to their digital greeting cards for birthdays, weddings, holidays and more, and send instantly via text or email.
“Partnering with Birdie allowed us to introduce a cash gifting option within our expanding digital gift offering,” said Rob Matousek, Executive Director, D2C Business at American Greetings. “We know that people are looking for ways to add meaning and emotion when giving financial gifts, especially when sending them digitally, and our ecards are an ideal way to achieve that in a quick, convenient way.”
Powered by Birdie’s peer-to-peer cash gifting technology, the newly launched American Greetings cash gift feature allows users to send an ecard with money, meeting the growing demand for digital gifting options and creating new opportunities for consumers. This partnership marks Birdie’s expansion into the digital greeting card space and reflects its ability to deliver seamlessly embedded gifting experiences across industries.
“In a competitive digital landscape, brands are looking for new ways to engage customers and unlock additional revenue streams,” said Candace Ravan, CEO of Birdie. “By embedding cash gifting into their digital experience, we’re not only enhancing the way people give, but also creating a powerful growth engine—one that strengthens customer connections, drives repeat engagement, and ensures American Greetings stays at the forefront of the digital gifting space.”
“Our partnership with a storied brand like American Greetings is a testament to the explosive growth of cash gifting. What was once a nice-to-have is now table stakes for life’s biggest moments and holidays. We’re proud to be enabling major enterprises to launch their own in-house cash gifting products," said Andrew Ravan, COO of Birdie.
The new cash gift feature is now available on the American Greetings website. For more information or to send a digital card with a cash gift, visit americangreetings.com.
About Birdie
Birdie is a financial technology company that partners with iconic brands and platforms to provide bespoke, integrated cash gifting experiences. As the leader in cash gifting solutions, Birdie enables users to send cash gifts and create personalized cash registries for life’s major milestones—weddings, birthdays, baby showers, and more. Whether it’s funding a honeymoon, supporting a dream project, or celebrating a loved one with a thoughtful gift, Birdie makes gifting meaningful and simple.
About American Greetings
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day." American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.
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