Birdie and Minted Redefine the Cash Gifting Experience with Integration for Wedding Websites
March 19, 2025
Birdie, the leading cash gifting and registry platform, is excited to announce its partnership with Minted, the design marketplace known for its curated selection of unique stationery and event tools. The collaboration integrates Birdie’s cash registry technology directly into Minted’s free wedding websites, providing modern couples with a seamless way to incorporate cash gifting into their wedding planning journey.
“Birdie has proven to be an invaluable partner, consistently bringing innovative ideas to the table and integrating within our project timelines,” said Marissa Cedarleaf, Minted GM of Stationery. “This collaboration aligns Minted Weddings’ vision of comprehensively addressing the evolving needs of our customers throughout their wedding planning journey.”
The partnership comes as cash gifting continues to dominate the market for modern registries and celebrations. In the United States alone, $40 billion is gifted in cash each year. This shift is particularly evident in the wedding industry, where 87% of couples registered for cash gifts in 2024, compared to only about 5% in 2016. Birdie’s integration with Minted reflects this growing demand, offering users a seamless way to incorporate cash gifting into free wedding websites.
“Cash gifting has become the preferred option for modern couples and event hosts because it offers unparalleled flexibility,” said Candace Ravan, co-founder of Birdie. “Through our partnership with Minted, we’re meeting this demand head-on while delivering an elevated experience that’s both practical and personal. Together, we’re setting a new standard for how people celebrate life’s milestones.”
Minted’s free wedding websites are celebrated for their intuitive design and artistic quality. The integration with Birdie’s cash registry technology enhances these offerings, allowing users to seamlessly create and manage cash registries alongside their event communications. Whether funding a honeymoon, a first home, or a meaningful personal goal, this partnership makes it easy for users to turn dreams into reality.
“Through this partnership, we can further empower Minted Weddings customers to celebrate milestones in unique and meaningful ways,” said Cedarleaf. “Since its launch, Birdie and Minted Weddings have helped tens of thousands of wedding couples host their wedding registry.”
With Birdie’s user-friendly technology, hosts can create custom cash registries in minutes, reflecting their unique style and goals. Guests enjoy a secure and streamlined giving process, ensuring their contributions are meaningful and appreciated. The integration aligns with Minted’s commitment to offering innovative, high-quality solutions for every celebration. The integration between Birdie and Minted is live and available now. For more information, visit minted.com.
About Birdie
Birdie is a financial technology company that partners with iconic brands and platforms to provide bespoke, integrated cash gifting experiences. As the leader in cash gifting solutions, Birdie enables users to send cash gifts and create personalized cash registries for life’s major milestones—weddings, birthdays, baby showers, and more. Whether it’s funding a honeymoon, supporting a dream project, or celebrating a loved one with a thoughtful gift, Birdie makes gifting meaningful and simple.
About Minted
Minted is a premium goods marketplace, committed to discovering and fostering the world’s untapped creative talent and bringing it to market. The company’s wedding, holiday, gifts, art, stationery, and home furnishings products have reached more than 75 million homes worldwide. Using Minted’s crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted continuously sells fresh and trend-forward products. The winning designs are manufactured by Minted, enabling artists from around the world to sell their work while letting Minted do the rest. Since launching in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content, home decor, and home furnishings. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands. The company has raised more than $300 million from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Learn more at minted.com.
For media inquiries, please contact: press@sendbirdie.com